Designing for the Web

Author Mark Boulton
Format online HTML, epub, mobi, PDF
Price free

You’ll find an abundant amount of web design tips and strategies in this book. It talks about a wide range of subjects: getting your first design job, design research, typography, color, and more.

Chapters include:

  • Getting Started: Introduction
  • Designing for the web: ‘How can I get my first job?’
  • The Job: Working for an Agency
  • Understanding Workflow: One Mockup or Many?
  • The Tools: Just like a carpenter, a designer will have his favorite tools.
  • Working for yourself: So you want to work for yourself? And why not.
  • Research and Ideas: Introduction
  • The Design Process: The Traditional Design Process
  • The Brief: The Brief, in its different forms, represents the start of a project.
  • Research: Research is a profession in its own right.
  • Ideas: They are the heart of every creative process.
  • Putting it together: Case study for a gardening website.
  • Typography: Introduction
  • Anatomy: Typefaces, like most things, are made up of constituent parts.
  • Classification: Typefaces have defining characteristics that give them personalities.
  • Hierarchy: Typographic hierarchy, put simply, is how different faces structure a document.
  • Typesetting: The font industry is big business, and rightly so.
  • Printing the web: The screen is just one of the media types for which we have to design.
  • Colour: Introduction
  • The Colour Wheel: Colour theory involves a great deal of complex terminology.
  • Hue, Saturation and Brightness: Describing colour can often be confusing.
  • Colour Combinations and Mood: Colours chosen from different spokes on the Colour Wheel will provide a variety of colour combinations.
  • Designing without Colour: Lowering the Tone.
  • Colour and Brand: Can you imagine a classic coke can in any other colour?
  • Layout: Introduction
  • The Basics of Composition: For centuries there has been a link between art and mathematics.
  • Spatial Relationships: Space is important in layout.
  • Grid Systems: A grid is an instrument for ordering graphical elements of text and images.
  • Breaking the Grid: Should Everything Always Line Up?
  • Bringing it all together: Case study for De Standaard.
  • What does it really feel like to be a designer in this industry today?

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