|Format||online HTML, epub, mobi, PDF|
You’ll find an abundant amount of web design tips and strategies in this book. It talks about a wide range of subjects: getting your first design job, design research, typography, color, and more.
- Getting Started: Introduction
- Designing for the web: ‘How can I get my first job?’
- The Job: Working for an Agency
- Understanding Workflow: One Mockup or Many?
- The Tools: Just like a carpenter, a designer will have his favorite tools.
- Working for yourself: So you want to work for yourself? And why not.
- Research and Ideas: Introduction
- The Design Process: The Traditional Design Process
- The Brief: The Brief, in its different forms, represents the start of a project.
- Research: Research is a profession in its own right.
- Ideas: They are the heart of every creative process.
- Putting it together: Case study for a gardening website.
- Typography: Introduction
- Anatomy: Typefaces, like most things, are made up of constituent parts.
- Classification: Typefaces have defining characteristics that give them personalities.
- Hierarchy: Typographic hierarchy, put simply, is how different faces structure a document.
- Typesetting: The font industry is big business, and rightly so.
- Printing the web: The screen is just one of the media types for which we have to design.
- Colour: Introduction
- The Colour Wheel: Colour theory involves a great deal of complex terminology.
- Hue, Saturation and Brightness: Describing colour can often be confusing.
- Colour Combinations and Mood: Colours chosen from different spokes on the Colour Wheel will provide a variety of colour combinations.
- Designing without Colour: Lowering the Tone.
- Colour and Brand: Can you imagine a classic coke can in any other colour?
- Layout: Introduction
- The Basics of Composition: For centuries there has been a link between art and mathematics.
- Spatial Relationships: Space is important in layout.
- Grid Systems: A grid is an instrument for ordering graphical elements of text and images.
- Breaking the Grid: Should Everything Always Line Up?
- Bringing it all together: Case study for De Standaard.
- What does it really feel like to be a designer in this industry today?