Designing for the Web

  • Author: Mark Boulton
  • Format: online HTML, epub, mobi, PDF
  • Price: free

You’ll find an abundant amount of web design tips and strategies in this book. It talks about a wide range of subjects: getting your first design job, design research, typography, color, and more.

Chapters include:

  • Getting Started: Introduction
  • Designing for the web: ‘How can I get my first job?’
  • The Job: Working for an Agency
  • Understanding Workflow: One Mockup or Many?
  • The Tools: Just like a carpenter, a designer will have his favorite tools.
  • Working for yourself: So you want to work for yourself? And why not.
  • Research and Ideas: Introduction
  • The Design Process: The Traditional Design Process
  • The Brief: The Brief, in its different forms, represents the start of a project.
  • Research: Research is a profession in its own right.
  • Ideas: They are the heart of every creative process.
  • Putting it together: Case study for a gardening website.
  • Typography: Introduction
  • Anatomy: Typefaces, like most things, are made up of constituent parts.
  • Classification: Typefaces have defining characteristics that give them personalities.
  • Hierarchy: Typographic hierarchy, put simply, is how different faces structure a document.
  • Typesetting: The font industry is big business, and rightly so.
  • Printing the web: The screen is just one of the media types for which we have to design.
  • Colour: Introduction
  • The Colour Wheel: Colour theory involves a great deal of complex terminology.
  • Hue, Saturation and Brightness: Describing colour can often be confusing.
  • Colour Combinations and Mood: Colours chosen from different spokes on the Colour Wheel will provide a variety of colour combinations.
  • Designing without Colour: Lowering the Tone.
  • Colour and Brand: Can you imagine a classic coke can in any other colour?
  • Layout: Introduction
  • The Basics of Composition: For centuries there has been a link between art and mathematics.
  • Spatial Relationships: Space is important in layout.
  • Grid Systems: A grid is an instrument for ordering graphical elements of text and images.
  • Breaking the Grid: Should Everything Always Line Up?
  • Bringing it all together: Case study for De Standaard.
  • What does it really feel like to be a designer in this industry today?

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