- Author: Neil Davidson
- Format: PDF
- Price: free
How do you determine the price for your software? Is it art, science or magic?
From the co-founder and joint CEO of Red Gate Software, comes this useful short book that will help you get the theory, practical advice and case studies needed to stop you from reaching for the dice.
Chapters include:
- Some – but not too much – Economics
- Pricing Psychology: What is your product worth?
- What is your product?
- Perceived value
- Pricing Pitfalls
- Competitors
- Fairness
- Pirates
- Switching costs
- Should you take your costs into account?
- Advanced Pricing
- Versioning
- Bundling
- Multi user licences
- Site licences
- The purchasing process
- Free
- Free trials
- Network effects
- Bargains
- Different ways of pricing
- Choosing the right model
- What your price says about you (and how to change it)
- Practice trumps theory
- How to change your pricing
- Product Pricing Checklist
- What’s your strategy?
- What’s your product?
- How will your customers judge the fairness of your pricing?
- Who are your customers?
- Who are your competitors?
- How are you going to sell your software?
- Can you segment your customers, and create versions?
- How can you bundle your software?
- Make an informed guess at your price
- Try it out
