• Author: Neil Davidson
• Format: PDF
• Price: free

How do you determine the price for your software? Is it art, science or magic?

From the co-founder and joint CEO of Red Gate Software, comes this useful short book that will help you get the theory, practical advice and case studies needed to stop you from reaching for the dice.

Chapters include:

• Some – but not too much – Economics
• Pricing Psychology: What is your product worth?
• What is your product?
• Perceived value
• Pricing Pitfalls
• Competitors
• Fairness
• Pirates
• Switching costs
• Should you take your costs into account?
• Advanced Pricing
• Versioning
• Bundling
• Multi user licences
• Site licences
• The purchasing process
• Free
• Free trials
• Network effects
• Bargains
• Different ways of pricing
• Choosing the right model
• What your price says about you (and how to change it)
• Practice trumps theory
• How to change your pricing
• Product Pricing Checklist
• What’s your strategy?
• What’s your product?
• How will your customers judge the fairness of your pricing?
• Who are your customers?
• Who are your competitors?
• How are you going to sell your software?
• Can you segment your customers, and create versions?
• How can you bundle your software?
• Make an informed guess at your price
• Try it out

http://www.neildavidson.com/dontjustrollthedice.html

• Author: Wikibooks, the open-content textbooks collection
• Format: HTML
• Price: free

This book will cover how to write programs for the Super Nintendo Entertainment System. As the CPU of the SNES has a 65c816 core, programming for the SNES is done with 65c816 assembly language. It assumes some basic knowledge on how to use an assembly language, how to use a command prompt, and how to use an emulator.

The book is a work in progress, and there may be incomplete or missing chapters.

Chapters include:

• Introduction to 65816 assembly
• Tutorial:Initializing the SNES and changing the background color
• Tutorial:DMA transfer
• Tutorial:Using tiles and palettes
• Tutorial:Creating graphics for your SNES programs
• Tutorial:Loading SPC700 programs for the SNES sound coprocessor
• Tutorial:Creating music for the SPC700
• Using Pointer Tables
• Tutorial:Using the Super FX chip

http://en.wikibooks.org/wiki/Super_NES_Programming

• Author: 37signals
• Format: online HTML
• Price: free

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.

This is not a technical book or a design tutorial, it’s a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.

37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones).

Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It’s not as hard as you think if you Get Real.

Chapters include:

• Introduction
• The Starting Line
• Stay Lean
• Priorities
• Feature Selection
• Process
• The Organization
• Staffing
• Interface Design
• Code
• Words
• Pricing and Signup
• Promotion
• Support
• Post-Launch
• Conclusion

http://gettingreal.37signals.com/toc.php