Philip and Alex's Guide to Web Publishing
  • Author: Philip Greenspun
  • Format: online HTML
  • Price: free

This book is a catalog of the mistakes that I’ve made while building more than 100 Web sites in the last five years. I wrote it in the hopes that others won’t have to repeat those mistakes.
In a society that increasingly rewards specialists and narrowness, Web publishing is one of the few fields left where the generalist is valuable. To make a great site, you need to know a little bit about writing, photography, publishing, Unix system administration, relational database management systems (RDBMS), user interface design, and computer programming. I have thus assumed no specific technical background among my readers and have tried to make the text self-contained.

Chapters include:

  • Envisioning a site that won’t be featured in suck.com
  • So you want to join the world’s grubbiest club: Internet entrepreneurs
  • Scalable systems for on-line communities
  • Static site development
  • Learn to program HTML in 21 minutes
  • Adding images to your site
  • Publicizing your site
  • So you want to run your own server
  • User tracking
  • Sites that are really programs
  • Sites that are really databases
  • Database management systems
  • Interfacing a relational database to the Web
  • ecommerce
  • Case studies
  • Better living through chemistry
  • A future so bright you’ll need to wear sunglasses

http://philip.greenspun.com/panda/index.html